FASHION COMMUNICATION

• • Interdisciplinary genesis (socio-economic, art history, psychology, cultural background ..)
  • Current reflection of society along the lines of fashion as a social phenomenon
  • The definition and delimitation of basic marketing categories (fashion product, planning - timing, price and pricing policy, adjustment of distribution channels, introduction to the promotion mix applied in the fashion industry
  • Customer segmentation and targeting fashion customer
  • Classification of fashion products
  • Overview of the different segments of the fashion markets
  • Marketing-communications mix and its application in the field of fashion
  • Start-up and branding - creating fashion brand step-by-step
  • Print and the traditional media
  • Digital tools, techniques and marketing-communications activities of fashion subjects in the new media environment + mixed up omni- formats
  • Visual merchandising, Placement (different forms of product placement) and Styling
  • Events, Fashion shows and other forms of events in the fashion industry
  • The Alternatives - unconventional and low price campaigns
  • New media marketing and communications media tools, trends, innovations and opportunities
  • Post-perspective agenda
  • Critical and socially responsible concept of communication activities in the fashion industry and perspectives to the future (including sustainable fashion)